Shanai Porras

Healthcare Asia

Healthcare Asia is an online health directory built to simplify how people in Singapore navigate their health journey. The platform empowers users to understand medical conditions, recognize early symptoms, explore treatment options with confidence, and connect with the right medical specialists—whether for in-person visits or online consultations.

The goal was to create a clean, credible, and conversion-focused digital presence that reflects the trustworthiness of the platform and guides users toward action—whether it's reading a health article, booking a consultation, or comparing providers.

MY SCOPE & CONTRIBUTION

Brand Identity
Logo Design
Web Design
Social Media Content
Marketing Collaterals

DESIGN BRIEF & CREDITS

As the lead designer on the project, I was responsible for building the brand’s entire visual ecosystem from the ground up. This included:

Brand Identity & Logo Design: Developed a modern, trustworthy visual identity that speaks to both locals and expats seeking clarity and guidance in healthcare.
Website Design: Designed the user-first landing page and content architecture to drive discovery and trust. Focused on readability, mobile responsiveness, and intuitive navigation.
Social Media Content & Ads: Created informative and accessible visuals tailored for Instagram and Facebook to increase awareness and traffic.
Article Covers & Imagery: Designed engaging blog post graphics and content visuals that aligned with the brand’s clean medical aesthetic.
Marketing Collaterals: Developed supporting visuals such as email headers, onboarding guides, and presentation assets to ensure a consistent brand presence across touchpoints.

Ezmond Gabriely (Founder & Director)
Shanai Porras (Brand Identity & Web Designer)

As the lead designer on the project, I was responsible for building the brand’s entire visual ecosystem from the ground up. This included:

Brand Identity & Logo Design: Developed a modern, trustworthy visual identity that speaks to both locals and expats seeking clarity and guidance in healthcare.
Website Design: Designed the user-first landing page and content architecture to drive discovery and trust. Focused on readability, mobile responsiveness, and intuitive navigation.
Social Media Content & Ads: Created informative and accessible visuals tailored for Instagram and Facebook to increase awareness and traffic.
Article Covers & Imagery: Designed engaging blog post graphics and content visuals that aligned with the brand’s clean medical aesthetic.
Marketing Collaterals: Developed supporting visuals such as email headers, onboarding guides, and presentation assets to ensure a consistent brand presence across touchpoints.

Ezmond Gabriely (Founder & Director)
Shanai Porras (Brand Identity & Web Designer)

Healthcare Asia

‹ Email Design Collection

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